[DOWNLOAD] "Crack the Customer Mind Code" by Gary Hennerberg # Book PDF Kindle ePub Free

eBook details

Title: Crack the Customer Mind Code
Author : Gary Hennerberg
Release Date : January 26, 2016
Genre: Marketing & Sales,Books,Business & Personal Finance,Industries & Professions,
Pages : * pages
Size : 1366 KB

Description

Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.